Plugging in where you need a fresh pair of independent eyes that look from the outside in. A consulting mind that acts impartially, without being affected by internal politics, day-to-day distractions or resistance to change.
Bringing strategies, concepts, ideas, projects and change programmes into existence. Creating insight, initiatives and campaigns that wake up an audience, ignite inspiration and revolutionise change.
If you always do what you’ve always done, you’ll always get what you’ve always got’ according to Mr Ford. Mixing things up and disrupting the status quo are some of the best ways to get people to change their thinking and do things a bit differently.
Whether your initiative is taking its first steps or whether it has been around the block a bit, it needs to stand out from the crowd. You need to articulate uniqueness and differentiate yourself.
Sounds simple enough but it can be quite difficult to pull off without going the extra mile. This doesn’t mean under-promising to over-deliver. Your warm and fuzzy feeling needs to last the distance, from the promise all the way through to the final delivery.
No verbiage, coinage or neologism. What? Exactly – don’t blind with science, talk in gobbledegook or overuse jargon. Good writing, for whatever purpose, isn’t just getting the spelling, punctuation and grammar right, the words are useless if they need explaining.
Picking up the pace and getting initiatives to the tipping point needs resilience. A tough hardiness to deal with resistance. It’s all too easy to slip back to how things were without confidence, drive and a little bit of grit.
Telling it like it is. If that’s not for you then good luck for the future. However, if you’re looking for a delivery partner that will examine, challenge, question and occasionally disagree with you (with very good reason), then please get in touch.